CEC features a modern visual identity for the future



Did you notice that IUCN CEC has a new logo? The long journey to our new inspiring look started in October 2013, when CEC Chair, Juliane Zeidler had invited members and affiliates to design a new logo expressing a love for nature, positive change and people-to-people networking. We are excited and pleased to announce that we have winner.

CEC Chair, Juliane Zeidler, had invited members and affiliates of the IUCN Commission on Education and Communication (CEC) to design a winning logo expressing a love for nature, positive change and people-to-people networking. We are excited and please to announce our new modern logo for the future.

The IUCN CEC logo is the most visually recognizable element of the Commission’s brand. The logo is text based and has a clean look and feel.

The new logo uses warm colours, which embody the energy, warmth and dynamic process that is forever present in the fields of education and communication. These are all important characteristic and elements of IUCN CEC’s work.

As a “daughter” of the IUCN identity, our logo must always appear with the IUCN logo to show the strong relationship between CEC and IUCN. We used blue to write out “CEC” in full, which represents something quiet and stable, and expresses confidence and constancy.

There are three versions of the logo to cover our language requirements – English, French and Spanish.

CEC is a global network of more than 1,100 members who actively volunteer their professional expertise in learning, knowledge management and strategic communication to achieve IUCN goals.

In a modern world crowded with information, organizations and brands, it is important to project a clear image of our commission.

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