David Ainsworth is the Information Officer for the Secretariat of the Convention on Biological Diversity and the focal point for the United Nations Decade on Biodiversity. He led the team that developed and implemented the marketing campaign for the International Year of Biodiversity in 2010. David’s work includes support to the identification and creation of indicators on public awareness on biodiversity and its value to human livelihoods. He has been with the Secretariat since 2003, working on a variety of communications campaigns including the annual campaign for the International Day for Biodiversity. David was the media lead for the launches of Global Biodiversity Outlook 2 and 3 and a contributing author to the former. He was the liaison with IUCN for the creation of the CEPA toolkit in 2005-2006. He led the work of the Secretariat for the Decade of Education for Sustainable Development including organizing the Secretariat’s participation in the UNESCO mid-term conference for the decade.
Since 2009, David has been the co-chair of the CEPA Specialty group for IUCN’s Commission for Education and Communication. Prior to joining the secretariat of the Convention on Biological Diversity, David worked in technology firms in the private sector in marketing and product development. He also worked for the NGO Rights and Democracy, for their consultative group on Latin America. David has a PhD in political science from McGill University in Montreal, Canada, and a Bachelor of Arts cum laude in History and Political Science from the University of Toronto. He obtained an International Baccalaureate Diploma from the Lester B. Pearson United World College of the Pacific in British Columbia, Canada.
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