Focusing on local species and biodiversity, the Let It Grow campaign now has 200 participants from all over the world working together create havens for native species of animals and plants and to combat biodiversity loss.
Let It Grow is a joint two-year campaign by three of Europe’s largest scientific associations – Botanic Gardens Conservation International, the European Association of Zoos and Aquaria, and Ecsite, the network of European Science Centres. It is a public engagement conservation campaign to raise awareness on local biodiversity and encourage citizens to get involved in its valorisation and protection. In 2014, all three parties decided to work together towards the implementation of the Convention on Biological Diversity’s AICHI Target 1, namely that “By 2020, at the latest, people are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably.” Uniting some of the most progressive science engagement,
Kicking off in March 2016, a year later the campaign has reached the 200-participant milestone. It is very exciting to have
Daniëlle de Jong is the Biodiversity Communications Coordinator for EAZA and the contact person for the Let It Grow campaign. She can be contacted at firstname.lastname@example.org
Let It Grow website: http://www.letitgrow.eu/
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