Compassionate, Enthusiastic, and Creative
To extend my professional capabilities and engage with like-minded people.
We just have one planet and we need to strive to protect it from the harm we are causing. The development of any country or region should take into account the environment and have special provisions to maintain its health. I feel innovative communication campaigns are needed that will simplify the core message and help people to easily associate with the environment. While research is important, simple and effective communication of their findings through the media is pivotal to engaging people and building environmental advocacy. This will, in turn, put pressure on countries to rethink their priorities.
Tushita brings over six years of experience in the private and non-profit sector and is a communication specialist, strategist and editor.
Currently, she is managing Corporate Social Responsibility (CSR) communication for PriceWaterhouseCoopers (PwC) and is leading their India projects; specifically, she is documenting the Status of Urban Child in India with Save the Children India. This is the first time a project like this has taken place in India and will be an advocacy document to encourage decision makers, NGOs and corporate leaders to focus on effectively implementing child rights, providing them with growth opportunities for their healthy development.
In GIZ, she was responsible for successfully setting up the communications department and independently managing its communication activities. She led internal communication initiatives, advised and supported program communication, and is responsible for much of the organization’s content development. GIZ selected some of her initiatives as Global Best Practices and she has presented her innovative initiative at the global and regional level. Tushita is a GIZ-certified evaluator and has evaluated several projects in India and Bangladesh.
As a Research Associate in TERI, she introduced new channels of communication. This included organizing media dialogues and environmental seminars, as well as writing feature stories. She conceived and implemented communication projects for UNICEF, UNEP and UNDP.
I have moved onto the private sector as it is my belief that corporations have an immense potential to contribute to social causes and seriously take up issues that align with their business. I bring the sector knowledge and have learnt to integrate effective communication tools with project work to generate curiosity and enthusiasm among the stakeholders.
CSR in India has been made mandatory by the government and thus, has opened new avenues for private entities to vociferously engage in community issues. I see this as a positive move as it will help the private sector build their CSR initiatives around their business strength and this is required to maintain sustainability in the issues they are working with. PwC is determined to bring about societal change by contributing in the education and environment sustainability sectors. Currently, I am managing their three-year education project where we are planning to publish three first of its kind reports dedicated to urban children in India to bring focus on their issues as India has the largest child population in the world.
My endeavor is to lead their CSR portfolio in future and engage in meaningful activities that will further the focus on conservation and sustainability.
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