Tech Geek, Amateur Photographer & Terrible Guitar Player
My background and skill sets aren't typical of those who work in conservation. Being a part of IUCN & CEC feels like the perfect opportunity for me to apply my experience in ways that can contribute to solving some of the problems the world faces, rather than adding to them or just being a bystander.
My advice would be to be open to innovation and change. The private sector prospers because there are a million businesses constantly trying new things. In many ways, the start-up community faces the exact same challenges that the NGO community does - bold ideas, passionate people, limited resources, constantly on the look out for funding - but they have built an environment that supports and nurtures these efforts.
Many of them will end up failing, but those that succeed do go on to change the world. And the companies that have gone on to change the world - the Googles, the Facebooks, the AirBnB's of the world - all started small with simple ideas and learnt quickly from their experiments on what could work and what wouldn't.
I think if we had the conservation community thinking more like a thousand start-ups, we would also start to see an acceleration of results and impact.
I have 15 years of experience in digital marketing and advertising, working with leading global organisations such as Sony, Dell, IBM, Telstra, Tourism Australia, McDonald's, Unilever, Proctor & Gamble, Kimberly-Clark, Reckitt Benckiser, Jaguar, 3M, Alcatel-Lucent, Wrigley, WWF and Pfizer. Eric has actively worked with a variety of wildlife conservation groups globally, including WCS, WWF, the Zoological Society of London and CITES.
Previously, I was the Vice-Chairman of the HK4A's industry association, the Advertising Federation of Australia's digital committee, Head Lecturer at Sydney's University of Technology (for the industry's Digital Strategy course), a regular columnist for ClickZ, and an invited speaker across Asia, Europe and the United States.
The projects I have worked on have won numerous global awards for creative innovation (including Cannes, Webby Award, D&AD, Spikes) and effectiveness (such as the coveted Grand Effie award). The teams he has built and led have all become industry recognised leaders, with Agency of the Year titles across Australia, Hong Kong and China (as well as contributions to regional wins).
I always have a variety of projects I'm juggling - with CEC, I'm currently working on the Inspiring a New Generation initiative to attract new people to think differently about nature and build stronger emotional connections to it. I also work with some start ups, and one of the more interesting ones is looking at the centuries old fashion and garment industries, and how we can use technology to totally change the processes to create better outcomes for consumers and the environment.
© IUCN CEC 2014. All rights reserved. | Website Design by SW Creatives, LLC